Essays about: "Image repair strategy"

Showing result 1 - 5 of 7 essays containing the words Image repair strategy.

  1. 1. I don't want your apology

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Amanda Stenberg; Clara Carlberg; [2023]
    Keywords : Transgression; Social Media Influencer; Endorsing brands; Response strategy; Mortification strategy;

    Abstract : Social media influencer (SMI) transgressions when endorsing brands have become a current topic and various SMI-related scandals have gained massive media coverage in the past decade. SMIs themselves face backlash and a damaged personal brand image and the endorsing brands express either support or dissociation, through termination of contracts with the endorsed influencer. READ MORE

  3. 2. "Gått över gränsen" : En tematisk textanalys av Nent Groups kriskommunikation gällande den inställda Paradise Hotel säsongen 2021.

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evelyne Uittomäki Järnefelt; Erica Carlsson; [2022]
    Keywords : Crisis; crisis communication; crisis responsibility; strategies; crisis management;

    Abstract : This thesis aims to examine the media company Nent Group's crisis commication and identify which crisis communication strategies have been used in order to repair the organization's damaged image, and to analyze whether the strategies have changed over time. The thesis's purpose will be achieved by answering the three following research questions: What crisis communication strategies can be distinguished in Nent Group's crisis communication? How has Nent Group's crisis communication changed since the start of the crisis in the spring of 2021? What reponsibility does Nent Group have for the crisis that has occurred? The theoretical framework of the dissertation consists of two theories of crisis communication, Situational Crisis Communication Theory by Timothy L. READ MORE

  4. 3. Is it too late now to say sorry? : A descriptive research on how brands' responses towards sexism advertisements affect consumers' attitudes.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellinor Larsson; Lovisa Ferngren; [2021]
    Keywords : Sexism advertising; Image repair strategy; denial; evasion of responsibility; reduction of offensives; corrective action; mortification; Attitudes; affect; behaviour; cognition;

    Abstract : Background: Brands that decide to publish sexist advertisements can generate issues for the company, as well as the perception the consumer has of the brand can become negative. This as consumers form attitudes towards the brand’s delivered communication which influence the overall evaluation the consumer has towards the brand. READ MORE

  5. 4. Making an exit - Don't forget your face on the way out : Swedish politician's exit-strategies when face is threatened

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : Nastasja Bujwid Hugosson; [2021]
    Keywords : face; apologies; scandals; political scandals; excuses; face theory; image repair theory; ursäkter; skandaler; politiska skandaler; ansikte; artighetsstrategier;

    Abstract : This essay is a qualitative study where the theory of face and image repair theory evaluate the apologetic strategy of a pudel. The analysed data is from Swedish former Members of Parliament that had to leave their positions due to scandals they were involved in that affected them personally. READ MORE

  6. 5. Crisis Communication and the Fashion Industry : Image Repairing in Racially Charged Crises

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Ellinor Näslund; [2020]
    Keywords : crisis communication; social media; twitter; blackface; fashion; image repair; Benoit;

    Abstract : This thesis brings the study of crisis communication on social media into the studies of the creative industries and the fashion industry. The aim of this study is to investigate the crisis communication of the two Italian high fashion brands Prada and Gucci to see if there are any differences in the way they communicated during two racially charged crises. READ MORE