Essays about: "Importance of website design"

Showing result 6 - 10 of 29 essays containing the words Importance of website design.

  1. 6. Factors affecting the purchase decision of E-consumers in online shopping during covid-19: An Empirical Research

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Badar Rashid Chaudhry; Gurvinder Kaur; [2022]
    Keywords : Purchase decision; online shopping; factors; E-commerce; covid-19;

    Abstract : With the spread of covid-19 online shopping all over the globe has increased and with that the importance of E-commerce has also increased. The business managers, marketers and entrepreneurs need to know about the consumer’s preferences when are shopping online and the factors upon which their purchase decision is based. READ MORE

  3. 7. How to build a brand : Evoking the right emotions in audience perception

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Niklas Eriksson; [2022]
    Keywords : ;

    Abstract : In order to be competitive in the marketplace, all company’s need to have a well-established and thought-out brand. It is difficult to create a brand that conveys the right feeling and establishes a connection with its target group. The process consists of many steps and subjective opinions are difficult to measure. READ MORE

  4. 8. Type of online sales channel as a determinant of consumers’ perception of its e-service quality : An experimental study of Generation Y on the e-commerce market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Agnieszka Maria Kozakiewicz; Lisa Lienstromberg; [2022]
    Keywords : e-commerce; e-service quality; online sales channels; consumer behaviour;

    Abstract : With the growing popularity of e-commerce, this market has become highly competitive, prompting companies to develop an appropriate strategy. As it turned out, focusing on e-service quality is the key and most competitive strategy in this market. READ MORE

  5. 9. The Impact of Good Navigation and Trust in E-commerce : The importance of navigation and trustworthiness when creating a web application for selling emission allowances

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Lovisa Andreasson; Agnes Asp; Eric Gustafsson; Edvin Halling; Johan Kristiansson; Axel Lindhe; Anton Nordin; Jakob Normell; Gabriel Spjuth; [2022]
    Keywords : Navigability; trustworthiness; usability; design;

    Abstract : The purpose of this report was to study how the design of a web application can induce trust and navigability. To study this, a web application was created where the private consumer can buy a part of an emission allowance, tailored to the consumers’ specific needs. READ MORE

  6. 10. Optimizing the sign-up flow for a fintech company using Google Analytics, Hotjar and A/B testing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Emilia Kierkegaard; [2021]
    Keywords : ;

    Abstract : Denna studie har undersökt UX-optimering som ett medel för att öka konverteringarna för ett finansteknikföretag. Målet var att göra ombordstignings-processen för produktansökningar genom ett registreringsflöde på företagets webbplats så smidig och enkel som möjligt. READ MORE