Essays about: "Impulse purchases"
Showing result 6 - 10 of 14 essays containing the words Impulse purchases.
-
6. DO YOU REALLY NEED IT? A QUALITATIVE STUDY OF CONSPICUOUS CONSUMPTION IN RELATION TO SELF-IDENTITY
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Conspicuous consumption has been steadily growing and possess considerable functions in creating and expressing consumers’ self-identities. Conspicuous consumption is something that plays a large part in the consumers lives due not only the visible exchanges but also the symbolic value that it brings and creates a reciprocity between consumers self-identity and conspicuous consumption. READ MORE
-
7. Your order has been shipped : A quantitative study of impulsive buyingbehavior online among Generation X and Y
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: Internet and smartphones enable people to purchase online independent of time and place, and this have resulted in that impulsive purchases on the internet have increased. Different generations have been described to be more or less susceptible to impulse buying. READ MORE
-
8. Hedonic Motives: Influencing players’ impulse buying purchases of virtual goods
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: This thesis aims to investigate the broad and well-established phenomenon of impulse buying from a different and unexplored angle. Furthermore, it seeks to explore if players purchase virtual goods on impulse. READ MORE
-
9. The Triggers of Buyers Regret of Impulsive Purchases
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Attention on impulsive buying behavior has been increased from both researchers and marketers, as the negative consumption experience resulting from this unplanned buying could harm the business severely in terms of brand building, reputation as well as a loss of customer. By reviewing previous literatures, we have identified that there is still little research about the post-consumer behavior of impulse purchases, namely on consumers’ regret triggered from what they have bought impulsively. READ MORE
-
10. Interactive Marketing: E-mail - Tomorrow´s Tool for Online Purchases
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : This thesis aims to gain a better understanding of how customers behave with email and spontaneous online shopping and in which degree prospects or customer would be affected by functions in interactive e-mails. ... READ MORE
