Essays about: "In-House Agency"
Found 4 essays containing the words In-House Agency.
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1. Should we do it ourselves or should we let somebody else do it?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. READ MORE
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2. Weld Producibility Assessment System : Evaluation of Producibility Assessment tools using Set-based approach in Multi-disciplinary Aerospace Design
University essay from Högskolan i Jönköping/JTH, ProduktutvecklingAbstract : This thesis is a continuation of design automation studies within research projects financed by VINNOVA (the Swedish Governmental Agency for Innovation Systems) and Knowledge foundation that contributed to the development of producibility assessment system at a global aerospace products supplier, GKN Aerospace Sweden. A case study was carried at the company on Turbine Rear Structure (TRS) component design of a jet engine with the main objective to evaluate weld producibility assessment tools and to demonstrate system’s performance in multi-disciplinary design environment. READ MORE
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3. Franchising as an alternative form of outsourcing : länsförsäkringar Stockholm’s opportunities to expand the franchise concept by including home insurance inspections
University essay from SLU/Dept. of EconomicsAbstract : Through the years at the market Länsförsäkringar has built up an organization with a strong brand, great economy and a good customer base, which create a great starting point to build up a franchise chain from. Today there are also two well-developed and successful franchise organizations within insurance and real estate agency. READ MORE
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4. The Role of Information Technology in Organizational Knowledge Development
University essay from Företagsekonomiska institutionenAbstract : A1252 Knowledge has been argued the single most important aspect of today’s organizations. Knowledge is the key driver affecting not only what individuals in an organization undertake but also most importantly how they accomplish it. Consequently, the issue of organizational knowledge development is of high priority to all modern organizations. READ MORE
