Essays about: "Ingrediensvarumärke"

Found 2 essays containing the word Ingrediensvarumärke.

  1. 1. A sustainability-focused innovation management and product development framework - Based on current practices at Mips

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Nathapong Khumhongsa; Deva Pérez Orviz; [2023]
    Keywords : ;

    Abstract : Mips is a growing, ingredient brand that develops security systems for helmets. Their continuous growth has led to the need to define the Innovation Management and Product Development processes. READ MORE

  3. 2. Evaluation of ingredient brands with network effects : Towards an Analytical Framework

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : DANIEL HALLIN; FILIP MÄLBERG; [2021]
    Keywords : Ingredient branding; network effects; market position; market characteristics; de facto standard; dominant design; brand equity; brand awareness; added services; critical mass; Ingrediensvarumärke; nätverkseffekter; marknadsposition; marknadskaraktär; de facto standard; dominerande design; varumärkeskapital; varumärkesmedvetenhet; extra tjänster; kritisk massa;

    Abstract : In recent years, companies have increasingly built their businesses around network effects. Furthermore, ingredient branding has become a frequent occurrence in which companies develop their business model by incorporating their product into other products. READ MORE