Essays about: "varumärkesmedvetenhet"

Found 3 essays containing the word varumärkesmedvetenhet.

1. 1. Evaluation of ingredient brands with network effects : Towards an Analytical Framework

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : DANIEL HALLIN; FILIP MÄLBERG; [2021]
   Keywords : Ingredient branding; network effects; market position; market characteristics; de facto standard; dominant design; brand equity; brand awareness; added services; critical mass; Ingrediensvarumärke; nätverkseffekter; marknadsposition; marknadskaraktär; de facto standard; dominerande design; varumärkeskapital; varumärkesmedvetenhet; extra tjänster; kritisk massa;

   Abstract : In recent years, companies have increasingly built their businesses around network effects. Furthermore, ingredient branding has become a frequent occurrence in which companies develop their business model by incorporating their product into other products. READ MORE

3. 2. Measuring the effect of esport sponsorships on brand equity and purchase intentions

   University essay from Södertörns högskola/Företagsekonomi

   Author : Kevin Shaw; [2019]
   Keywords : Esports; Sponsorship; Brand equity; Brand awareness; Brand associations; Perceived quality; Brand loyalty; Perceived fit; Brands; Marketing; Event; Dreamhack; Counter-Strike; Esport; Sponsring; Varumärkeskapital; Varumärkesmedvetenhet; Varumärkesassociationer; Upplevd kvalité; Varumärkeslojalitet; Upplevd passform; Varumärken; Marknadsföring; Evenemang; Dreamhack; Counter-Strike;

   Abstract : Esport har under de senaste åren vuxit enormt snabbt och kommit att bli ett globalt fenomen. Samtidigt visar de framtida prognoserna att marknaden för esport kommer växa ytterligare, vilket har gjort det attraktivt för varumärken att sponsra lag, event och organisationer. READ MORE

4. 3. The effects of personalized email communication within loyalty programs for businesses without possibilities for e-commerce

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Alexis Tubulekas; [2017]
   Keywords : Personalized communication; personalized email; loyalty program; customer communication;

   Abstract : Communicating data-driven and personalized marketing content is today common among large B2C businesses with loyalty programs. Email has become the standard digital channel for this type of communication as it offers high cost-efficiency among digital channels and great possibilities for creating appealing content customized to the customer. READ MORE