Essays about: "Injunctive Norm"
Found 3 essays containing the words Injunctive Norm.
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1. Faking During Employment Interviews: An Experiment Investigating the Effect of Descriptive and Injunctive Norm Alignment
University essay from Linnéuniversitetet/Institutionen för psykologi (PSY)Abstract : Previous research has shown that it is common for job candidates to use faking tactics in the context of employment interviews, but situational antecedents of applicant faking has been understudied. Using an experimental design, we aimed to investigate if descriptive and injunctive norms interact to influence the intention to engage in mild types of faking during job interviews. READ MORE
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2. More Than Skin Deep : An Investigation of Consumer Behavior Toward Green Skincare Products in the European Context
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : This bachelor’s thesis is a quantitative study examining the factors influencing the Green Purchase Intention of (green) skincare among European consumers. The underpinning theory for this paper was the Theory of Planned Behavior and its influencing constructs such as Attitude, Subjective Norm, and Perceived Behavioral Control, as well as various selected determinants such as Environmental Concern, Environmental Knowledge, Health Concern, Injunctive Norm, Descriptive Norm, Electronic Word-of-Mouth, Price Sensitivity, Availability, and Perceived Consumer Effectiveness. READ MORE
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3. Norms, Nudging, and Sustainable Consumption- An interactive online experiment evaluating the impact of descriptive and injunctive norms on the consumption of sustainability labelled products
University essay from Göteborgs universitet/Graduate SchoolAbstract : Sustainable consumption is one important factor in mitigating negative environmental and societal impacts of extensive production and consumption. Behavioural interventions, such as nudging, have been suggested as potential methods in changing customer behaviour. READ MORE
