Essays about: "Intangible asset"

Showing result 6 - 10 of 37 essays containing the words Intangible asset.

  1. 6. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Huashuai Yang; Yusi Zhang; Zijie Zhou; [2020]
    Keywords : Co-branding; Fashion Industry; Chinese Millennial Consumers;

    Abstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE

  3. 7. The Effects of ESG Score on Goodwill : A Quantitative Study on Swedish Listed Companies

    University essay from Umeå universitet/Företagsekonomi

    Author : Asif Sarker; Md. Ruhul Amin Sarker; [2020]
    Keywords : ESG Score; Goodwill;

    Abstract : Sustainability of businesses, if not more, is equally important as profitability. As a means of measuring sustainability, the ESG score has solidified its acceptance among firms as well as other stakeholders all over the world. In the world of business, the only permanent thing is evaluation. READ MORE

  4. 8. Intangible Asset Disclosure and Impact on Firm Value - Evidence from Swedish Listed IT Firms

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Victor Johansson; Emily Lewin; [2019-06-18]
    Keywords : Intangible asset disclosure; intangible assets; hidden value; market capitalization; market value; Information Technology firms; Swedish firms; content analysis.;

    Abstract : Background: In this changing economy, firm are gaining larger amounts of intangible assets. Along with these changes there are several challenges, including not only reporting these intangibles but also measuring them. Many of these intangible assets are treated as expenditures and are therefore not capitalized. READ MORE

  5. 9. Managing Corporate Reputation : Management Challenges to Communicate the Corporate Identity in a SME

    University essay from Umeå universitet/Företagsekonomi

    Author : Janette-Erika Berg; Sofia Blomqvist; [2019]
    Keywords : intangible resources; reputation; management; Finland; corporate identity; corporate communications; SME;

    Abstract : During the times of fast phased global business, organizations must discover new ways to make functional strategies to survive, so the search for competitive advantage remains the main objective for companies. Intangible assets are increasingly essential for value creation for firms due to their valuable, rare, inimitable, non-substitutable nature. READ MORE

  6. 10. Customer Equity: To Capitalize or Not to Capitalize - That is the Question - A Study on Customer Equity in Subscription-based Enterprises from Stakeholders' Perspectives

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Elle Mustakallio; Mathilde Hannell; [2019]
    Keywords : Customer equity; Subscription-based enterprises; Customer lifetime value; Capitalization; Intangible assets;

    Abstract : Customer equity is a concept that stems from the marketing field of research, however, its usefulness extends beyond the valuation of marketing activities. Within the accounting field of research, customer equity has been examined by a limited number of researchers who have identified it as the main, value-driving, intangible asset in subscription-based enterprises, currently missing from the financial reports. READ MORE