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Showing result 1 - 5 of 8 essays matching the above criteria.

  1. 1. The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry.

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Author : Linnea Olsson; [2018]
    Keywords : Marketing Communication;

    Abstract : Marketing communication has been a widely researched area throughout recent years, due to the emergence of the internet. The different marketing communication channels used by customer loyalty programs in order to reach members efficiently, must be adapted to fit the consumer’s demand in order to deliver the message of the marketing actions. READ MORE

  3. 2. Customer's perception of Neuro-Linguistic Programming (NLP) techniques in sales communication

    University essay from

    Author : Emil Olsson; Johan Rexmyr; [2017]
    Keywords : ;

    Abstract : Brick and -mortar stores and its sales personnel have gained incomparable competition when it comes to influencing customers purchase intentions after internet provided customers with online shopping and indefinite access to product knowledge. However, we now value human interaction more, but are the trust towards the traditional salesperson increasingly questioned? Have the times arrived for a focus shift in current sales communication praxis from strictly informative to holistic interpersonal interactions? An approach that claims itself a guru in human interaction is Neuro-Linguistic Programming (NLP) which contains instructions to finding people's preferred way of communicating and how we can use those insights to influence others and ourselves at subconscious levels. READ MORE

  4. 3. In dialogue with Africa : A quantitative study on students at Linnaeus University from the perspective of the Digital Divide

    University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Author : Elin Åkesson; Lotta Olsson; [2016]
    Keywords : The picture of Africa; Oldfangled view; Digital Divide; Newsworthiness; Interpersonal communication; Diversity; Sida; Journalism;

    Abstract : The aim of this study is to determine whether the targeted university students have a more equal picture regarding Africa than what the Swedish society in general has, which by Sida’s researches has shown to be an oldfangled picture. The research is based on a quantitative method in terms of a survey that in total reached out to 286 responding students at the Linnaeus University in Växjö. READ MORE

  5. 4. How employees use internet as a medium of communication and how it affects interpersonal business-to-business (B2B relationship) creation and building?

    University essay from Umeå universitet/Företagsekonomi

    Author : Erik Eriksson; Tobias Larsson; [2016]
    Keywords : IT; Communication; Business relationships;

    Abstract : In this research we are evaluating how internet affects interpersonal business relationships. We have noticed t at t xisting it ratur t at t u s up n int rn t’s effects are mainly concerned with “that” and “what” internet affects. READ MORE

  6. 5. Creation of Digital Persona :Visual Identity on Facebook through the Screen

    University essay from Lunds universitet/Avdelningen för konsthistoria och visuella studier

    Author : Song Hyejin; [2012]
    Keywords : Camera and Screen Culture; Tele-presence; Digital identity; Online Identity Creation; Facebook; Online network; Archiving personal history; Arts and Architecture;

    Abstract : The establishment of the Internet and progression in computer science is connecting people at an alarming rate. Through these online connections an image-sharing culture has emerged. A prominent contributor to this social phenomenon is Facebook. READ MORE