Essays about: "Ioannis Diakoulakis"

Found 2 essays containing the words Ioannis Diakoulakis.

1. 1. Co-Creation: What Users Want - A Qualitative Study on how Social Media Users balance Motivators and Barriers to Co-Create within Marketing Activities on Social Media Platforms

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anna Mellin; Ioannis Diakoulakis; [2023]
   Keywords : Value Co-Creation; Co-Creation; Social Media; Social Media Marketing Activities; Social Media Users; Motivations; Barriers; Business and Economics;

   Abstract : The aim of this research is to explore motivators and barriers that customers balance when it comes to co-creation in marketing activities undertaken by brands on social media. A qualitative research strategy was decided, with semi-structured interviews as the research method. READ MORE

3. 2. How to Navigate Societal Change by Sticking to your Guns? An exploratory case study of Patagonia

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ioannis Diakoulakis; Huihao Lu; Arantxa Rufrancos Luna; [2022]
   Keywords : Business and Economics;

   Abstract : .... READ MORE