Essays about: "Jack Liikanen"

Found 1 essay containing the words Jack Liikanen.

  1. 1. "If you're gonna play the game, you gotta learn to play it right" : Relationship marketing in the online gambling industry

    University essay from Ekonomihögskolan, ELNU

    Author : Joel Hedberg; Jack Liikanen; [2012]
    Keywords : Services; Online gambling industry; Relationship marketing; Customer value;

    Abstract : Background: The expansion of the Internet has created nearly endless possibilities for innovations in regards to the e-commerce environment. However, as new technologies emerges, so do the competition on the market. READ MORE