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1. 1. FIFA and the corporate players

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Alice D'Angelo; Jacqueline Alair Soares; [2020]
   Keywords : FIFA; Crisis Communication; Marketing; Sponsorship; Brand Equity;

   Abstract : Private capital has become an increasingly important factor in the globalized football economy. The relationship between a sponsored entity and its sponsor is still relatively unexplored within marketing. READ MORE