Essays about: "Jennifer Erdtman"

Found 2 essays containing the words Jennifer Erdtman.

  1. 1. Luxury fashion web-shops, a successful distribution channel?

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : JENNIFER ERDTMAN; CAMILLA HEDINGE; [2010]
    Keywords : luxury; fashion; marketing; brand dilution; brand integrity; web shop; e tailing;

    Abstract : Purpose: Can luxury fashion brands use websites and web-shops and still keep a sense of drama and exclusivity around their brand and at the same time avoid brand dilution?Background: The e-commerce opened up for new possibilities for the luxury fashion brands but due to the dotcom crash around the year of 2000 did many of them become reluctant to the Internet as a selling channel. LVMH was one of the first in this genre to start up a web- shop. READ MORE

  3. 2. A study of the marketing knowledge among single person businesses

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Rasmus Wendt; Jennifer Erdtman; [2009]
    Keywords : marketing; single person businesses; knowledge; marketing tools; promotion;

    Abstract : The purpose is to gain an understanding of the marketing knowledge and tools single person businesses have and use within the service sector in southern Sweden. Previous research on single person businesses in Sweden and their marketing knowledge and usage of marketing tools is very scarce. READ MORE