Essays about: "brand integrity"
Showing result 1 - 5 of 12 essays containing the words brand integrity.
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1. Take-Make-Destroy: Exploring Unsustainable Production-Consumption Systems and Policies to Address Product Destruction
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : The practice of product destruction, whereby retailers or manufacturers dispose of viable consumer products such as unsold goods or consumer returns, is an extreme expression of the linearity of our current production-consumption system. This qualitative exploratory study aims to uncover why companies engage in this highly unsustainable and resource-inefficient behaviour, and to explore the potential policy interventions required to effectively address the issue. READ MORE
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2. The Good, The Bad and the Socially Responsible: Managing a Brand Reputation Crisis After being Cancelled
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to investigate the concepts of brand integrity, brand reputation, brand crisis management and communication strategies used by brands to combat the cancel culture setting. This exploratory study may also aid marketing practitioners in developing appropriate crisis management strategies in response to such a crisis. READ MORE
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3. Evaluation of post-consumer recycled materials for folding cartons: A sustainable packaging study
University essay from Lunds universitet/FörpackningslogistikAbstract : Reducing the environmental impact from packaging has become a highlight in both consumers and industrial interest. The paperboard from virgin fibres is commonly used in the folding carton packaging across various type of products, including health care products. READ MORE
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4. Non-Destructive testing of concrete with ground penetrating radar
University essay from Luleå tekniska universitet/Byggkonstruktion och brandAbstract : Concrete structures are susceptible to deterioration over time and it is vital to continually assess concrete structures to maintain the structural integrity and prolong the service life. In recent years there has been an increased interest in non-destructive testing of concrete, i.e. READ MORE
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5. “This post is a paid sponsorship” Do we care? : How consumers perceive brands when social media influencers disclose paid partnerships
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : An over-commercialized society has made consumers prefer the opinions of influential people in online settings. Companies have a harder time reaching consumers and therefore turn to social media influencers (SMIs) for exposure. READ MORE
