Essays about: "Jenny Lidman"

Found 1 essay containing the words Jenny Lidman.

  1. 1. Please Mind The Gap : A study of the relation between green marketing outreach and consumer decision-making

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Hugo Bluhme; Jenny Lidman; [2021]
    Keywords : Theory of Planned Behaviour; green marketing; sustainability; grocery sector; clothing sector; perceived behavioural control; attitude behaviour gap.;

    Abstract : Sustainability, and especially sustainable consumption, has become more important throughout the years in line with the challenges of climate change. A large majority of Swedish consumers have a positive attitude towards sustainable consumption. However, their actions do not speak louder than words. READ MORE