Essays about: "Jessica Bertilsson"

Found 1 essay containing the words Jessica Bertilsson.

  1. 1. Complaint Handling on Social Media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Julia Fritzell; Jessica Bertilsson; Zandra Olsson; [2016]
    Keywords : Complaint handling; response dimensions; timeliness; redress; apology; facilitation; credibility; attentiveness; customer satisfaction; social media;

    Abstract : Background Social media is constantly growing and has also started to be a platform for dissatisfied customers to express their complaints. This give companies an opportunity to respond to the complaints by solving the problems and prevent customers from switching to competitors or spread negative word of mouth. READ MORE