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1. 1. Examines the benefits of social media marketing in contrast to traditional advertising

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Joel Källbäck; [2019]
   Keywords : Traditional advertising; Social media marketing; Brand awareness; Marketing;

   Abstract : In the recent year’s internet have grown rapidly, and the digital world have grown along with it. This have led to new marketing methods such as social media marketing has developed which have shown to be good tool for building relationship with consumers and increase brand awareness. READ MORE