Essays about: "Jonas Bååth"

Found 2 essays containing the words Jonas Bååth.

1. 1. Conducting the Personal Brand : Sociological investigations on brand and identity for one-person enterprisers at social networks sites

   University essay from Sociologiska institutionen

   Author : Jonas Bååth; [2012]
   Keywords : social media; social network sites; sociology; entrepreneurship; Goffman; Castells; identity; brand; ethnographic methods.;

   Abstract : The object of this master’s dissertation has been to investigate one-person enterprisers’ (OPE) experiences of conducting both personal identity and brand at social network sites (SNS). The purposes of this research have been to elaborate on sociological theories of brand and identity in a network society context and to present hypotheses on how SNS can be developed to empower all OPEs. READ MORE

3. 2. A New World Order: Towards the Ideal-Type of Bureaucracy 2.0

   University essay from Lunds universitet/Sociologi

   Author : Jonas Bååth; [2011]
   Keywords : Ideal-type; Governmentality; Network society; Weber; Foucault; Castells; Social Sciences;

   Abstract : In the ideal-type of bureaucracy, Max Weber outlined the creation of the modern state as an iron-cage of disenchantment and quantification. This thesis updates Weber’s ideal-type on the notion that the modern nation state is declining, and the large institutions with it. READ MORE