Essays about: "Klickström"

Found 1 essay containing the word Klickström.

  1. 1. Designing an Interactive tool for Cluster Analysis of Clickstream Data

    University essay from Uppsala universitet/Avdelningen för visuell information och interaktion

    Author : Sara Collin; Ingrid Möllerberg; [2020]
    Keywords : Hierarchical clustering; Unsupervised learning; User segmentation; Cluster visualization; Interactive tool; Cluster analysis; Clickstream; Interface design; Hierarkisk klustring; Användarsegmentering; Klustervisualisering; Interaktivt verktyg; Klusteranalys; Klickström; Gränssnittsdesign;

    Abstract : The purpose of this study was to develop an interactive tool that enables identification of different types of users of an application based on clickstream data. A complex hierarchical clustering algorithm tool called Recursive Hierarchical Clustering (RHC) was used. READ MORE