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Found 2 essays matching the above criteria.

1. 1. How Does Intrinsic Motivation Moderate The Effect of honThe Sustained Use of Wearable Fitness Technology? : A Quantitative Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Rasmus Eriksson; Jonas Kose; Antonio Tacke; [2017]
   Keywords : ​Influencer marketing; social media marketing; WOM; communication; SMI;

   Abstract : Background: ​The use of influencers in social media has become a popular strategy in online marketing. The theoretical field is originally derived from communication and word-of-mouth where certain individuals possess the ability to influence others. READ MORE

3. 2. Should Your Corporate Typeface Reflect Your Product Category? : A Quantitative Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jonas Kose; Adrian Dilaveri; Rasmus Eriksson; [2016]
   Keywords : ;

   Abstract : The typeface a company uses for its products can positively influence consumers’ attitude towards the products due to the fact that typeface conveys connotative meaning. An important factor for this influence is the congruence between the connotative meaning of the typeface and the connotative meaning of the product category. READ MORE