Essays about: "Kundvärde"

Showing result 1 - 5 of 47 essays containing the word Kundvärde.

  1. 1. The price you’re worth: A case-study of pricing in the TIC-market

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Industriell ekonomi

    Author : Kasper Vinberg; Stefan Lindstedt; [2020]
    Keywords : Pricing; Value-based; Value; Value-based price; Value-based Pricing; TIC; TIC-market; Testing; inspection and certification; pricing practice; pricing strategy; Kasper Vinberg; Stefan Lindstedt; kasvi918; KasperStefan; Cost-based; kostnadsbaserad; värdebaserad; konkurrensbaserad; competition-based; behavior; mindset; change; WTP; Kundvärde; Customer value; customer; customer value proposition; pricing strategy; pricing practice; Perceived customer value; kundvärde;

    Abstract : How to price your offering is one of the main managerial decision issues today and is alarmingly often not grounded in necessary market and cost research. Pricing is a complex topic, dependent on a multitude of internal and external factors, which makes pricing practice and strategy alignment even more difficult. READ MORE

  2. 2. The value perception gap between customers and sellers : A case study on aftersales services within maritime industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Pontus Öström; Emil Fröyset; [2020]
    Keywords : Serive; Customer value; Value proposition; Customer perspective; Maritime industry; Service; Kundvärde; Värdeerbjudanden; Kundperspektiv; Maritim industri;

    Abstract : Increased competition and lower margins on products cause many traditional manufacturing companies to resort to services to increase revenues and differentiate themselves from competitors. A challenge manufacturing companies and their sellers face within this change lie within understanding what their customers value in the contexts of service and how to convey these values into superior value propositions. READ MORE

  3. 3. Collecting and Integrating Customer Feedback: A Case Study of SaaS Companies Working B2B

    University essay from Lunds universitet/Produktionsekonomi

    Author : Oscar Ahlgren; Johanna Dalentoft; [2020]
    Keywords : Software-as-a-Service; SaaS; customer feedback collection; B2B; user input; Technology and Engineering;

    Abstract : Even though companies are aiming for an agile way of working, and by that mainly focusing on providing value to their customers, it is challenging to get accurate customer data. Software companies are struggling in effectively and efficiently integrating customer feedback in their development processes. READ MORE

  4. 4. A customer-centric evaluation of a smart manufacturing concept : Development of a continuous improvement strategy for improving the productivity of a small and medium-sized enterprises

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Laufey Benediktsdóttir; [2019]
    Keywords : Smart manufacturing; customer value; key performance indicator; data analysis; continuous improvement; Smart tillverkning; kundvärde; nyckeltal; dataanalys; ständig förbättring;

    Abstract : Nytt AB is a startup focusing on simplifying the concept of smart manufacturing to small and medium-sized companies providing an add-on machine monitoring solution for data analyzing. The product is currently under development with the final product soon to be launched. In the next phase of Nytt AB, a marketing plan has to be strategized. READ MORE

  5. 5. Kartläggning och analys av ett sågverksbolag : rotlagerstrategi ur ett Lean Production perspektiv

    University essay from SLU/Department of Forest Biomaterials and Technology (from 131204)

    Author : Adam Pettersson; Leon Persson; [2019]
    Keywords : traktbank; kundvärde; processkartläggning; virkesköp; flödeseffektivitet;

    Abstract : I dagens moderna skogsbruk lagras råvaran så nära inpå industrin som möjligt i ett stående och växande lager, rotlager. Rotlagring medför att råvaran inte tappar kvalitet och även kapitalbindningen minskar. READ MORE