Essays about: "Léa Tomasino"
Found 1 essay containing the words Léa Tomasino.
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1. Are likes as important for brands as it is for the teenager next door? : An explanatory study of how activity and engagement in social media as a brand community have an impact on attitude and repetitive purchases.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: In recent years, the emergence of the internet and social networks have allowed consumers to interact and communicate quickly, this means that online social media-based brand communities are an important part of the market. However, does the engagement and activity on social media-based brand communities affect the consumers’ attitude and repetitive purchase?. READ MORE
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