Essays about: "Léa Tomasino"

Found 1 essay containing the words Léa Tomasino.

  1. 1. Are likes as important for brands as it is for the teenager next door? : An explanatory study of how activity and engagement in social media as a brand community have an impact on attitude and repetitive purchases.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sofia Dahlgren; Christoffer Eriksson; Léa Tomasino; [2022]
    Keywords : Social media; activity; engagement; repetitive purchase; consumers´attitude; virtual brand community;

    Abstract : Background: In recent years, the emergence of the internet and social networks have allowed consumers to interact and communicate quickly, this means that online social media-based brand communities are an important part of the market. However, does the engagement and activity on social media-based brand communities affect the consumers’ attitude and repetitive purchase?. READ MORE