Essays about: "consumers´attitude"

Showing result 1 - 5 of 73 essays containing the word consumers´attitude.

  1. 1. The consumer attitude towards AI in marketing : An experimental study of consumers attitudes and purchase intention

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Frida Eickhoff; Leonid Zhevak; [2023]
    Keywords : AI in marketing; diffusion of Innovation theory; consumer attitudes; Theory of planned behaviour; purchase intention; email marketing;

    Abstract : The use of AI has developed during the recent decades, and the application of it within different markets is continually growing. The application of it within marketing comes with different benefits that allow businesses to engage with the consumer and build a stronger relationship. READ MORE

  3. 2. Sustainability and consumers green purchasing priorities in fashion : What the industry’s impact on the environment means for the consumers’ priorities when purchasing new apparel.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Augustsson; Jennie Granberg; [2022]
    Keywords : Environmentally Conscious; Eco-collection; Environmental Degradation; Fast Fashion; Green Marketing; Sustainability Report; Transparency;

    Abstract : In this era of environmental upheaval, this study sought clarity on the matter of green purchasing behavior. How the fashion industry’s specific impact on the environment has affected consumers' attitude towards companies and their collections. READ MORE

  4. 3. The electric upswing: A quantitative study ofelectric vehicle attributes and consumerattitudes influence on purchase intent inSweden

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Miklos Kelecsenyi; Johan Nilsson; Hemen Safari; [2022]
    Keywords : Electric Vehicles; Innovation; Purchase Intent; Consumer Attitude;

    Abstract : Purpose:The aim of this study is to measure the attributes of electric vehicles that influence consumers'attitudes towards EVs. The consumers’ attitude and their intent to purchase is also measured in thisstudy. READ MORE

  5. 4. Can we play our way to a more circular fashion world? : A quantitative study about the impact of gamification on consumer attitudes and intentions to use C2C apps

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Arnesson; Sofia Westman; [2022]
    Keywords : Sustainable fashion; C2C apps; Gamification; Sustainable consumption; Second hand;

    Abstract : As new styles rapidly replace the old and garments are discarded, fast fashion and clothing consumption contribute to a serious and negative environmental impact. Previous research and fast fashion’s negative sustainability consequences all imply that a change is required. READ MORE

  6. 5. The "green" generation Z : An exploratory study on how greenwashing affects consumers' attitude formation

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lovisa Larsson; Gustav Hansson; Alice Smygegård; [2022]
    Keywords : Greenwashing; Attitude formation; Attitude; ABC-model; Affect; Behavior; Cognition; Hierarchy of affects; Fast fashion;

    Abstract : Background: Consumers are today valuing sustaible brands and products, and green advertising has become an important part of marketing. Sometimes brand do not live up to their green claims and perform what is known as greenwashing. READ MORE