Essays about: "LITERATURE on sales process management"

Showing result 16 - 20 of 52 essays containing the words LITERATURE on sales process management.

  1. 16. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Amanda Edlund; Evelynne Geiger; [2020]
    Keywords : Marketing strategies; steel manufacturer; value-added-sales; upgrading a customer; product-based; service-oriented; marketing; sales performance; communication.; Marknadsföringsstrategi; ståltillverkare; mervärdesförsäljning; uppgradering av kund; produktbaserad; serviceorienterad; marknadsföring; försäljningsutveckling; kommunikation.;

    Abstract : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. READ MORE

  3. 17. The need for speed : A study of how a new digital tool can affect B2B relationships

    University essay from Umeå universitet/Företagsekonomi

    Author : Josefin Hellsten; Johan Näsström; [2019]
    Keywords : B2B relationships; 3D virtual prototypes; relationship marketing;

    Abstract : The technological development that we have seen in the last decades has resulted in a more digitized business environment and affected industries from an innovative and competitive perspective. The digital transition is an ongoing process and it creates opportunities and challenges for businesses globally. READ MORE

  4. 18. Creating Value and Identifying Opportunities for Innovation in E-commerce on the B2B Market. : A case study of the distribution and construction industries in Sweden.

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : MATILDA NORDQUIST; OLIVIA NORLIN; [2019]
    Keywords : ;

    Abstract : Purpose - The purpose of this research is to examine the effect of e-commerce in the B2B market. Focus has been on how customer values and the front end of innovation are affected from a distribution company’s and construction industry’s point of view. READ MORE

  5. 19. Virkesköparens roll : en kvalitativ studie om uppsökande verksamhet och virkesköparens säljegenskaper

    University essay from SLU/Dept. of Forest Resource Management

    Author : Johanna Strömberg; [2019]
    Keywords : kontaktskapande arbete; uppsökande verksamhet; säljegenskaper;

    Abstract : De privata skogsägarna i Sverige står för cirka 60 procent av skogsindustrins råvarubehov. Konkurrensen om råvaran hårdnar och urbaniseringstrenden leder till att de privata skogsägarna verkar behöva allt mer hjälp för att sköta om sin skog. READ MORE

  6. 20. Improving the Sales and Operations Planning process at a Swedish dairy company

    University essay from Lunds universitet/Teknisk logistik

    Author : Emma Rasmusson; Caroline Geelmuyden; [2019]
    Keywords : Sales and Operations Planning S OP Dairy Industry Maturity Framework Change Management Meeting Structure; Technology and Engineering;

    Abstract : Sales & Operations Planning (S&OP) has for long been a topic of interest in many industries, the structured way of planning and matching supply with demand has proved to be successful in many cases. However, achieving all the benefits that it can offer can be a difficult task. READ MORE