Essays about: "LITERATURE on sales process management"

Showing result 21 - 25 of 52 essays containing the words LITERATURE on sales process management.

1. 21. Consultant engagement in advanced technology transfers: An exploratory study in a new technological context

   University essay from Göteborgs universitet/Graduate School

   Author : Sara Erixon Goliath; Jakob Tengver; [2018-07-02]
   Keywords : Consultants; technology transfer; digitalisation; big data; data science;

   Abstract : Background and problem: Organisations are increasingly aspiring to become digital leaders. At some point, organisations may consider bringing in external sources, such as consultants, to help establish technological competence and to implement new technology. Research has discussed both positive and negative aspects of bringing in consultants. READ MORE

3. 22. Decision makers' use of Return on Marketing Investment metrics in the decision-making process

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Joanna Jönsson; Mikaela Zahn; [2018]
   Keywords : Return on Marketing Investment;

   Abstract : There is extensive literature written about how to calculate Return on Marketing Investment (ROMI) and its importance for marketing managers. However, there are not many studies made on how and when Return on Marketing Investment metrics are used in real life and if and how it is used to argue the value of a marketing activity. READ MORE

4. 23. Web analytics enhancing Project Planning: the case of Digital Marketing campaigns : Qualitative study of structured Web analytics data in Project Management

   University essay from Umeå universitet/Företagsekonomi

   Author : Cristina Ornato; Dana Orynbayeva; [2018]
   Keywords : web analytics; project management; project planning; digital marketing campaigns;

   Abstract : Due to the increasing relevance conferred to a digital based approach to sales, moreorganizations are looking for a profitable way to exploit the value of the information they are able to collect during Digital Marketing campaign projects. These data are called Web analytics and are generated at the passage of the user on the Web page. READ MORE

5. 24. Managing the Innovation Paradox of Exploitation and Exploration in R&D - : Is measurement of innovation the key to promote exploration?

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Michélle Karlsson; Charlotte Vesterlund; [2018]
   Keywords : innovation; exploitation; exploration; organisational ambidexterity; ambidextrous leadership; performance measurement; process management.;

   Abstract : Managing the paradox of exploitation and exploration symbolises the simultaneous pursuit devoting enough resources to exploitation to ensure short-term profits and, at the same time, enough resources to exploration to ensure future organisational viability. Previous research advocates that sustained organisational performance and success highly depends on the interaction of exploitation and exploration or in other words, the balancing act between change and continuity. READ MORE

6. 25. Critical Success Factors Influencing the Degree of Alignment Between a Business Process and a CRM System : A Case Study of an IT Company

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Charlotta Tegelberg; [2018]
   Keywords : CRM Systems; Customer Relationship Management Systems; Business process; sales process; alignment; CSF; Critical success factors; CRM-system; affärsprocess; kritiska framgångsfaktorer; matchningsgrad;

   Abstract : The need for information in real time and the technology development has become more fast and more efficient. Companies today need to be more responsive to their customers to stay on top. Also, companies’ business processes need effective support from information technology solutions. READ MORE