Essays about: "Laurence Butler"
Found 2 essays containing the words Laurence Butler.
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1. Sitting on the Fence between Management and Marketing, A Strategic look at Psychological Switching Costs
University essay from Handelshögskolan vid Umeå universitetAbstract : Abstract With the Introduction of the internet and human technological advancement, our everyday lives have changed dramatically over the past 20 years and because of this, how we communicate, form social networks and purchase or sell goods have also developed. In the light of this, we have completed this thesis which concerns the influence of the internet and the possibilities of forming long lasting relationships between businesses and customers through what we have described as ‘Locking in’ the customer. READ MORE
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2. The influence of People : The Service Marketing benefits of training
University essay from Handelshögskolan vid Umeå universitetAbstract : In the past years the competition in the restaurant trade in Umeå is increasing. There is more choice for the customers and thereby the restaurants have to work harder to attract customers. One way is to Market themselves differently. In this research we are studying one way of diversifying Service Marketing, namely through people. READ MORE
