Essays about: "online THESIS brand loyalty"

Showing result 1 - 5 of 20 essays containing the words online THESIS brand loyalty.

  1. 1. Unveiling Consumer Perception: Exploring the Impact of Decoupling Product Ownership : Decoupling of white goods ownership

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Sharmin Akter; Sana Raja; [2023]
    Keywords : Decoupling product ownership; subscription-based services; consumer perception; circular economy.;

    Abstract : The sharing economy enables sustainable consumption through efficient access to products, but transitioning from ownership to a subscription-based model faces barriers. The thesis author explored how the decoupling of product ownership impact on the variables; consumer's perceptions of - psychological value, monetary value, social value, brand image, brand attachment, brand loyalty, service quality, and product quality and performance in the context of white goods. READ MORE

  3. 2. Influencer marketing: An exploratory study to identify consumer behaviour online

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emilia Möller; Ina Farag; [2022]
    Keywords : Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

    Abstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE

  4. 3. I will find you... But will I influence you? : A quantitative study on influencer endorsements impact on brand loyalty

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Evelina Rokka; Gustav Mattsson; Kim Vuorivirta; [2022]
    Keywords : Influencer marketing; social media influencer; influencer; celebrity endorsement; celebrity; endorsement; authenticity; credibility; trustworthiness; brand loyalty;

    Abstract : Background: Brand loyalty is an essential asset for brands as it helps brands to build a strong brand. Therefore, brands invest a significant amount of money in their marketing efforts and strategies to create and maintain brand loyalty in an ever-competitive market. READ MORE

  5. 4. Does Size Matter? : A quantitative study about how different-sized models in online shopping affect consumer loyalty among female customers in Sweden.

    University essay from

    Author : Joanna Kedzior; Marie Tiberg; [2022]
    Keywords : Different-Sized Models; Body Positivity; Awareness; Safety; Consumer Loyalty; Brand Imagery; Brand Judgments; Brand Feelings;

    Abstract : This thesis aims to examine how the usage of different-sized models can improve consumer loyalty to a brand of female customers in Sweden. Previous research has examined how using non-skinny models appeals to female customers and what feelings are evoked, but there is little research on how this approach can increase consumer loyalty as a whole. READ MORE

  6. 5. Information or Communication channel? : A qualitative study of how fast-fashion brands in Sweden use social media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mohammad Mirzajee; Alen Rashid; [2021]
    Keywords : Brand Loyalty; Social Media; Generation Z; Fast-fashion; Relationships; Fashion Marketing; Sweden;

    Abstract : With the constant development of marketing strategies, it has become more vital to continuously communicate online with consumers. As Generation Z is born with digital devices and increased social media channels, customers demand fashion brands being present online. READ MORE