Essays about: "Lefan Zhuang"
Found 1 essay containing the words Lefan Zhuang.
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1. How to Become a Successful Challenger Brand
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this paper is to find the critical success factors of becoming a successful Challenger Brand. This paper aims to analyse the strategies and factors that contribute to the success and failures of these challenger brands. READ MORE
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