Essays about: "Levene s test"

Found 2 essays containing the words Levene s test.

1. 1. Bear vs Bull Market : The difference in market behavior between the two phases

   University essay from Umeå universitet/Företagsekonomi

   Author : Ludvig Edvall; Jonatan Höjlind; [2020]
   Keywords : ;

   Abstract : The Bear and Bull markets is today frequently used terms amongst practitioners and researchers alike. Despite its lack of a standardised definition it still seemingly means the same thing to the majority of people and the overarching consensus is that a bear market is negative and bull market is positive. READ MORE

3. 2. Consumers’ Brand Attitudes: : The Effect of Negative Publicity and Companies’ Response Strategies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Josefine Högberg Mårder; Emelie Lindvall; [2014]
   Keywords : Consumer attitudes; Brand loyalty; Negative publicity; Response strategies;

   Abstract : Purpose: The purpose of the study was to assess whether the extent to which consumers’ brand attitudes change when the consumers are exposed to negative publicity of the brand, and when exposed to a company’s response to negative publicity, differ depending on the consumers’ degree of brand loyalty and depending on how positive the consumers’ initial brand attitudes are. Design/methodology/approach: The study had a deductive research approach with a single cross-sectional descriptive and exploratory design. READ MORE