Essays about: "Limited-time promotion"

Found 3 essays containing the words Limited-time promotion.

1. 1. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Victoria Petersson; Frida Brink; [2022]
   Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

   Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

3. 2. Investigating Demand Forecasting Strategy and Information Exchange : A case study at a Swedish wholesaler

   University essay from Jönköping University/JTH, Logistik och verksamhetsledning

   Author : Christian Karlsson; Imadeddin Abdul aziz; [2021]
   Keywords : Forecast model; forecast process; seasonality; information sharing; partnership; Holt-Winters model;

   Abstract : Purpose – Forecasting is a firm's ability to anticipate or predict the future demand givenon a set of assumptions. For a company to implement an appropriate forecast model whichcan make accurate assumptions, the model needs to be aligned with the company's businesssituation and enhanced through supply chain relationships. READ MORE

4. 3. Thailand’s Nation Branding : A study of Thai nation-brand equity and capabilities

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Piyada Prucpairojkul; Supatana Triamsiriworakul; [2008]
   Keywords : Nation branding; Thailand; Nation equity; Country internal analysis; Country Branding;

   Abstract : Problem: Which of Thailand’s four main sectors that nation brands compete including tourism, FDI, export promotion, and talent attraction that should be develop a main focus in developing a stronger Nation Brand for the country comparing to other four countries in South East Asia including Singapore, Malaysia, Indonesia, and the Philippines? Purpose: The purpose of this paper are 1) to study and analyze the current status of Thailand’s nation brand equity and 2) to examine the feasibility in each of Thailand’s four main sectors that nation brands compete including tourism, FDI, export promotion, and talent attraction by comparing to other four countries in ASEAN including Singapore, Malaysia, the Philippines, and Indonesia in order to generate recommendations for the country in developing a stronger nation branding strategy in the future. Method: In order to achieve our purpose, firstly, we chose ‘Asset-based Nation brand equity’ model to collect the information and perform analysis on the contribution of both nation internal and external assets towards nation brand equity. READ MORE