Essays about: "Lina Nygren Gustafsson"

Found 1 essay containing the words Lina Nygren Gustafsson.

  1. 1. The impact of AI on branding elements : Opportunities and challenges as seen by branding and IT specialists

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Alfedaa Sabbar; Lina Nygren Gustafsson; [2021]
    Keywords : AI; ML; GANs; DNN; Branding; Logo; Visual brand elements; Non-visual brand elements;

    Abstract : Background: The usage of AI is becoming increasingly necessary in almost every industry, including marketing and branding. AI can help managers, marketers and designers in the marketing and branding sectors to overcome realistic and practical challenges by providing data-driven results. These results could be used in making decisions. READ MORE