Essays about: "Linda Pitkänen"

Found 1 essay containing the words Linda Pitkänen.

  1. 1. NEW MARKETING TOOLS AND REPUTATIONAL RISKS : A STUDY ABOUT MANAGING THE REPUTATIONAL RISKS THAT GUERRILLA MARKETING BRINGS ALONG

    University essay from Ekonomihögskolan, ELNU

    Author : Mathijs De Groot; Joachim Hellberg; Linda Pitkänen; [2011]
    Keywords : Buzz Marketing; Corporate Identity; Guerrilla Marketing; Marketing; New Marketing Tools; Online Reputational Risk; Reputational Risk; Reputational Risk Management; Viral Marketing; WoM;

    Abstract : Guerrilla marketing is a relatively new way of doing marketing. It is initially used by small companies and/or individuals allowing them to act like large companies. However, more and more large companies use Guerrilla marketing these days. The usage of Guerrilla management can bring advantages but can also increase risks. READ MORE