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Found 4 essays matching the above criteria.

  1. 1. The Best Gillette Can Be?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Kevin Blomkvist; Lisa Alm; Katie Fajer; Herman Vähäkangas; [2023]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 2. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Katie Fajer; Lisa Alm; Amanda Gerth; [2023]
    Keywords : Second-hand luxury e-commerce; Blockchain technology; Authentication; Perceived Risk; Theory of Planned Behaviour; Consumer Behaviour.; Business and Economics;

    Abstract : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. READ MORE

  4. 3. Pulling out of a market in times of crisis. Case examples from Russia’s invasion of Ukraine and its implications on brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Alm; Kevin Blomkvist; Herman Vähäkangas; [2022]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  5. 4. Archiving in the era of online activism : challenges and practices of collecting and providing access to activist social media archives

    University essay from Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

    Author : Lisa Lindström; [2019]
    Keywords : ALM; archival science; social media archives; web archives; digital activism; activist collections; digital collections; copyright and intellectual property; privacy and confidentiality; archival access; Cultural Sciences;

    Abstract : .... READ MORE