Essays about: "Lisa Gallay"

Found 1 essay containing the words Lisa Gallay.

  1. 1. How can Relationship Marketing influence Micro-sized Family Businesses? A case study of “Casa Canela”

    University essay from IHH, Företagsekonomi

    Author : Lisa Gallay; Mihaela Iovu; [2011]
    Keywords : relationship marketing; family business; micro-sized companies;

    Abstract : Abstract Background: Micro-sized family businesses are facing great challenges in nowadays competitive markets. Marketing is one of the most essential fields if a company wants to suc-ceed. READ MORE