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1. 1. Symbolic consumption and conspicuous posting: Creating and expressing self-identity through clothing consumption and social media usage

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Lulu Zhang; [2015]
   Keywords : Social media; Self-identity; Self-expression; Symbolic consumption; Conspicuous consumption;

   Abstract : Clothing consumption possesses considerable symbolic functions in creating and expressing consumers' self-identities in the wider society. At the same time, social media also plays a large part in consumers' everyday lives, and it has been suggested that consumers use social media for their identity-creating purposes as well. READ MORE