Essays about: "Macarena Cerrudo Sampol"

Found 2 essays containing the words Macarena Cerrudo Sampol.

1. 1. Risk: from random to “learnable” : - A case study of Swedish SMEs in the Indian market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Macarena Cerrudo Sampol; Melani Perera; [2014]
   Keywords : Knowledge management; risk management; knowledge risk management; Small and Medium Enterprises; India;

   Abstract : The internationalization of small and medium sized enterprises (SMEs) has become a major worldwide trend. Firms internationalize predominantly to in nearby countries due to the fact that these countries are closer culturally and geographically. However, SMEs has started to enter more cultural and geographical distant markets. READ MORE

3. 2. How green are you? : a study on Baby Boomers and Generation Y

   University essay from Sektionen för hälsa och samhälle

   Author : Macarena Cerrudo Sampol; Isabella Fajersson; [2013]
   Keywords : Baby Boomers; Generation Y; sustainability; sustainable consumption; values;

   Abstract : Sustainability has been an important and discussed issue during the last decades. Sustainability has been defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” This concern for the environment includes both the business world as well as individuals. READ MORE