Essays about: "Maike Stegemann"

Found 1 essay containing the words Maike Stegemann.

  1. 1. Cultural Heritage & Brand Communication - Case Study Sofiero Castle & Castle Park

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Maike Stegemann; [2019]
    Keywords : Cultural heritage; branding; brand management; internal brand communication; external brand communication; leadership; brand stakeholders; organizational structure; ownership; Social Sciences;

    Abstract : This study examines the effect of different organizational aspects on the internal brand communication of an organization in the context of cultural heritages. As cultural tourism is growing and becoming more competitive, this particular tourism branch has to be introduced to internal brand communication to provide a good base for branding. READ MORE