Essays about: "Management Concepts case study"

Showing result 1 - 5 of 420 essays containing the words Management Concepts case study.

1. 1. Corporate Foresight and its Role in Driving Innovation - A case study of the Swedish grocery industry and how they use corporate foresight in order to improve their innovation strategies

   University essay from Göteborgs universitet/Graduate School

   Author : Marcus Andersson; Jonas Dahlqvist; [2023-07-19]
   Keywords : Corporate foresight; strategic foresight; long-range planning; innovation; innovation strategies; innovation management; strategic management;

   Abstract : The world is constantly changing with factors that we partly can control and some that are outside of our control. Living in these complex systems demands tackling but also embracing uncertainty. The focus should not be on controlling the outcomes by narrow forecasts. READ MORE

3. 2. Brick by Brick: Exploring Sustainable Operations in the Built Environment : A Comparative Case Study of Swedish Real Estate Organisations' Decision-Making Processes

   University essay from Stockholms universitet/Operations Management

   Author : Oscar Alawi; Nawar Alolabi; [2023]
   Keywords : Sustainable operations; Decision-making processes; Sustainability performance; Management systems and certifications; Built environment.;

   Abstract : The purpose of this study was to investigate the decision-making processes of real estate organisations in the built environment with respect to sustainable operations, as well as how they relate to management systems and building certifications. In the study, we utilised the proposed framework by Schrettle et al. READ MORE

4. 3. Exploring patterns in risk factors for bark beetle attack during outbreaks triggered by drought stress with harvester data on attacked trees: A case study in Southeastern Sweden

   University essay from Lunds universitet/Institutionen för naturgeografi och ekosystemvetenskap

   Author : Nikolaos Kouskoulis; [2023]
   Keywords : Geography; GIS; Geographic Information Science; Forest ecosystems; Bark beetle outbreak; Southeastern Sweden; Predisposing factors; Triggering factors; Drought stress; Earth and Environmental Sciences;

   Abstract : ABSTRACT Raising temperatures and climate variability have intensified extreme weather events worldwide. These extremes can enhance and trigger possible pest outbreaks. Bark beetle attacks have become a major concern in regions with extensive spruce forest areas. Southeastern Sweden has faced repeated outbreaks resulting in widespread tree loss. READ MORE

5. 4. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

6. 5. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE