Essays about: "Marcus Johansson Moberg"

Found 1 essay containing the words Marcus Johansson Moberg.

  1. 1. Consumer experience : An exploratory study of why consumers chose to buy groceries online

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Marcus Johansson Moberg; Tilda Karlsson; [2019]
    Keywords : Consumer Experience; Offline Grocery Shopping; Online Grocery Shopping; Channel Choice; The Marketing Mix;

    Abstract : Traditional grocery shopping has been the only option for Swedish consumers to purchase groceries for a long time. However, the relatively new format, online grocery shopping is rapidly growing in popularity. Hence, consumers are presented with a completely new grocery shopping experience which has different advantages and disadvantages. READ MORE