Essays about: "Offline Grocery Shopping"

Found 4 essays containing the words Offline Grocery Shopping.

1. 1. Nudging in the right direction : A qualitative study on nudging online grocery store environments

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Thérése Nelson; Jessica Nilsson; [2021]
   Keywords : Consumer behavior; digital nudging; grocery store industry; nudging; online.;

   Abstract : Problem: Nudging has come to be widely used by organizations who wish to influence the choices of their consumers. This concept has been greatly praised, criticized, discussed, and researched; however, this has mostly been set in offline environments, making nudging in online environments an area in need of further research. READ MORE

3. 2. Impulse-buying Behaviour of Groceries Online : An exploratory research of Generation Y regarding their perception of impulse purchases of groceries online

   University essay from Umeå universitet/Företagsekonomi

   Author : Mattias Lönnberg; Anna Milton; [2020]
   Keywords : Impulse; consumer behaviour; e-commerce; generation y; groceries; online;

   Abstract : Over the past years there has been a significant increase in the use of e-commerce and to which extent it is used. This has enabled a bigger market for consumption than ever before, and physical stores has now gained competition from the online based stores. READ MORE

4. 3. Consumer experience : An exploratory study of why consumers chose to buy groceries online

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Marcus Johansson Moberg; Tilda Karlsson; [2019]
   Keywords : Consumer Experience; Offline Grocery Shopping; Online Grocery Shopping; Channel Choice; The Marketing Mix;

   Abstract : Traditional grocery shopping has been the only option for Swedish consumers to purchase groceries for a long time. However, the relatively new format, online grocery shopping is rapidly growing in popularity. Hence, consumers are presented with a completely new grocery shopping experience which has different advantages and disadvantages. READ MORE

5. 4. Impulse buying online: a visual, comparative enquiry into two mediums of grocery retailing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Annie Åberg; Nancy Kurdieh; [2013]
   Keywords : Impulse buying; e- commerce; groceries; offline; atmospherics; sales promotion; Business and Economics;

   Abstract : The purpose of our thesis has been to see how impulse buying could manifest itself online by comparing the offline and online mediums through visual enquiry, and build on the already extensive literature on offline impulse buying. The object oriented visual enquiry was used offline and online to observe grocery stores and their current and potential impulse buying stimuli. READ MORE