Essays about: "Maria Mijatovic"

Found 1 essay containing the words Maria Mijatovic.

  1. 1. Stakeholder influence on brand identity co-creation in startups

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Maria Mijatovic; Jasna Zubic; [2018]
    Keywords : Brand identity; Co-creation; Stakeholders; Startups; Incubators;

    Abstract : The purpose of this thesis was exploring stakeholder influence on brand identity co-creation in startups, by answering the research question: "How do stakeholders influence brand identity co-creation in startups?". To answer this question, a multiple case study was conducted, consisting of interviews with six B2C (business-to-customer) startups. READ MORE