Essays about: "Maria Mijatovic"
Found 1 essay containing the words Maria Mijatovic.
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1. Stakeholder influence on brand identity co-creation in startups
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : The purpose of this thesis was exploring stakeholder influence on brand identity co-creation in startups, by answering the research question: "How do stakeholders influence brand identity co-creation in startups?". To answer this question, a multiple case study was conducted, consisting of interviews with six B2C (business-to-customer) startups. READ MORE
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