Essays about: "Mariia Buzynna"

Found 2 essays containing the words Mariia Buzynna.

1. 1. WOMEN AND POWER OF DIRECTORS: HOW IT AFFECTS FINANCIAL OUTCOMES OF FIRMS : A Quantitative Study

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Mariia Buzynna; Jennie Samberg; [2019]
   Keywords : Female directors; Performance; Power;

   Abstract : Gender equality is widely discussed topic in the modern society, and the issue of female underrepresentation on corporate boards has been discussed for decades. Previous research, on one hand, is focused on non-financial contribution of women on boards, such as improvement of communication, decision-making, stronger focus on CSR and stakeholder orientation etc. READ MORE

3. 2. Mobile Advertisements:Millennials' Perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andreea Greenstine; Andriy Lukin; Mariia Buzynna; [2014]
   Keywords : advertising; mobile marketing; Millennials;

   Abstract : Background: Millennials are the largest and most pertinent audience for mobile advertisements and yet, following an extensive literature review, there were no mobile marketing studies which delimited their scope specifically to Millennials. Furthermore, advertisements are complex presentations which are described by both content factors such as playfulness or informativeness, and also media type factors through which the advertisement is delivered. READ MORE