Essays about: "Mariko Takedomi Karlsson"
Found 1 essay containing the words Mariko Takedomi Karlsson.
1. Selling the Green Dream to Women: Socio-environmental Degradation and the Paradox of Feminism and Sustainability in Fashion Marketing.University essay from Lunds universitet/Humanekologi
Abstract : This thesis identifies a trend of fashion brands engaging in feminist and environmental issues through their business strategy in order to sell products to women. More specifically, it explores the relationship between gender and environmentalism in marketing campaigns within the fashion industry. READ MORE