Essays about: "Mark Brand"

Showing result 16 - 20 of 30 essays containing the words Mark Brand.

  1. 16. A Fair Chance to Know It’s Fair : A study of online communication within the field of Fair Trade consumption

    University essay from Företagsekonomi

    Author : Sara Blomberg; Maria Busck; [2013]
    Keywords : Fair Trade consumption; Fair Trade; Fairtrade; ethical consumerism; qualitative content analysis; Facebook communication;

    Abstract : The rise of ethical consumerism has contributed to that organisations increasingly include CSR policies in their business and marketing strategies. Consumers want to make more ethically based purchasing decisions, and are guided by organisations’ ethical claims and by product labels. READ MORE

  3. 17. Effects of tree planting rectangularity on wood quality and growth of Lodgepole pine (Pinus contorta) in Sweden

    University essay from SLU/Southern Swedish Forest Research Centre

    Author : Mark Brand; [2013]
    Keywords : timber quality; Pinus contorta; tree properties; planting pattern; rectangular planting; row planting;

    Abstract : Lodgepole pine (Pinus contorta) was introduced on a production scale in Sweden during the mid 20th century. Traditional Swedish forestry practices include planting trees at evenly spaced rectangularities in order to maximize nutrient and light availability to individual trees, minimize branch diameter, and to encourage good stem form. READ MORE

  4. 18. The role of Relationship Marketing for Customer satisfaction in the banking sector

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Sébastien Matagne; Mark Gérard; [2013]
    Keywords : relationship marketing; customer satisfaction; customer trust;

    Abstract : More and more companies are faced with fierce competition; ergo, companies are consistently trying to build a long term relationships with their customer. In addition, a decade ago, relationship marketing gained more and more credibility among the companies and is still a topic of discussion today. READ MORE

  5. 19. Succeeding on the Market: Building B2B Brand Image and Brand Strength to establish a valuable brand

    University essay from Lunds universitet/Juridiska institutionen

    Author : Marie Svensson; [2012]
    Keywords : Administrative Law; Trademarks; Brand Equity; Law and Political Science;

    Abstract : In today’s society, the relative superiority of a product is not enough to guarantee its success on a marketplace. Rapid economic development rates and advancing technology has led to a more competitive global market. READ MORE

  6. 20. A GENERATION TAKES FLIGHT: SWEDISH GENERATION Y AND AIRLINE BRAND LOYALTY

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Mark Phillips; Frances Wijsman; [2012]
    Keywords : ;

    Abstract : The purpose of this thesis is to investigate and analyze what the level of loyalty towards airlines is amongst the Swedish Generation Y and consequently what the factors are behind this loyalty. ... READ MORE