Essays about: "Marketing Performance"
Showing result 21 - 25 of 281 essays containing the words Marketing Performance.
-
21. Evaluating Brand Perception Regarding Sustainability through Digital Marketing
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE
-
22. The impact of artificial intelligence on digital marketing
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: [2022-05-25] Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, MälardalenUniversity Authors: Ahmed Mohamud (93/06/29) & Abdul Moaz Alkhayat (97/01/01 ) Title: Impact of Artificial Intelligence in Digital Marketing Supervisor: Stylianos Papaioannou Keywords: Artificial Intelligence (AI) Machine learning (ML) Search engine optimization (SEO) Research questions: How does AI affect digital marketing and help companies improve theirperformance? Purpose: The aim of this study is to determine the Impact of AI in digital marketingby analyzing and determining how companies utilize AI to improve performance. Method: This is a qualitative study with an inductive approach conducted using semistructured interview questions and analyzed using template analysis. READ MORE
-
23. The marketing capabilities of non-profit organisations and its performance
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis is based on a quantitative study that is conducted by comparing the fundraising effectiveness of humanitarian non-profit organisations (NPOs) to their program expenditure. The fundraising effectiveness of NPOs is derived from fundraising expenses over donations received. READ MORE
-
24. Case Study Research in Tesla (China) Marketing Strategy Application During Covid-19
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: In the past two years, the outbreak of the coronavirus has had a major impact on the world economy, and has a considerable negative impact on the performance and sales of the automobile manufacturing industry. Enterprises need to sum up their experience. Tesla's successful case can be used as a reference for analysis. . READ MORE
-
25. Making Sense of the Net Promoter Score (NPS) - A study of NPS' relationship to Word of Mouth, attitudinal loyalty and customer satisfaction, and what drives these mindset metrics
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Since Fredrick F. Reichheld introduced the Net Promoter Score (NPS) in 2003, it has become one of the most favored customer mindset metrics (MSMs) within business practice. Often, it is claimed to be an indicator of customer loyalty, satisfaction, and Word of Mouth (WOM). READ MORE