Essays about: "Marketing ROI"

Showing result 11 - 14 of 14 essays containing the words Marketing ROI.

  1. 11. Personalized Communications : A Cross Media tool for the future

    University essay from Grafisk teknik

    Author : Jennie Berglund; Magdalena Forsberg; [2010]
    Keywords : personalization; PODi; content analysis; cross media; marketing; response rate; ROI; variable data printing; database; campaign; media channels;

    Abstract : Personalized communication is when the marketing message is adapted to each individual by using information from a databaseand utilizing it in the various, different media channels available today. That gives the marketer the possibility to create a campaign that cuts through today’s clutter of marketing messages and gets the recipients attention. READ MORE

  3. 12. Mässor : Trender, utvärdering & uppföljning

    University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Author : Danijel Luketa; [2008]
    Keywords : trade fair; trends; evaluation; follow-up;

    Abstract : Marketing is a process where companies are able to promote their product or service and create a demand for it. One of the instruments to perform a good promotion is an exhibition. Exhibitions go back hundreds of years ago, where they were markets of exchange for home made products. READ MORE

  4. 13. Adding value to business performance through cost benefit analyses of information security investments : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Lucas Cardholm; [2007]
    Keywords : cost benefit analysis; information security investment; TBO; EVA; ROSI; business performance; business case; information technology; ROI ROIC ; NPV; IRR MIRR ; FCF; DCF; Payback Period; TCO;

    Abstract : The purpose of this thesis is to present an approach for good practice with regards to using cost benefit analysis (CBA) as a value-adding activity in the information security investment process for large enterprises. The approach is supported by empirical data. READ MORE

  5. 14. THE LIMIT OF ARTICLE 28 EC - the ten year development of Keck and Mithouard

    University essay from Lunds universitet/Juridiska institutionen

    Author : Elin Siroiney; [2003]
    Keywords : EG-rätt; Law and Political Science;

    Abstract : The Treaty provisions regulating the free movement of goods are articles 28 to 31 EEC (former articles 30 to 36). Article 28 prohibits Member States from discriminating, that is, favouring or in any other way putting its domestic products at an advantage against imported products unless the Member State can find just cause under article 30 (former article 36) for its practices. READ MORE