Essays about: "Marketing ROI"

Showing result 6 - 10 of 14 essays containing the words Marketing ROI.

  1. 6. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Pettersson; Josefin Andersson; [2018]
    Keywords : Digital Marketing; Relationship Marketing; Social Media; Small and medium-sized businesses; B2B; effectiveness; marketing.;

    Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE

  3. 7. Dynamic Retargeting : -The Holy Grail of Marketing?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Christoffer Johansson; Patrik Wengberg; [2017]
    Keywords : retargeting; dynamic retargeting; personalization; recommendation algorithm; bidding algorithm; behavioral algorithm; machine learning; big data; banner; ads; click through rate; conversion; return on investment;

    Abstract : To reach consumers with marketing in today's digital climate is in need of highly accurate and relevant ads. Consumer are in constant information bombardment and increasingly tougher competition is making it more complicated to reach your target consumers that wants to see and get what they want whenever they want it. READ MORE

  4. 8. Social Media and Negative Consumer Feedback

    University essay from Institutionen för naturvetenskap, miljö och teknik

    Author : Karl Sandell; [2012]
    Keywords : Social Media; Twitter; Facebook; Marketing; ROI; Sociala Medier; Twitter; Facebook; Marknadsföring; ROI;

    Abstract : Social media have established themselves as a core part of our daily lives and the phenomenon keeps growing every day. They have become a platform for both businesses and people all over the world use to communicate thoughts and show off ideas. READ MORE

  5. 9. How to create value through strategic product sample promotions : A L'Oréal case study

    University essay from Företagsekonomiska institutionen

    Author : Maria Jedenmark; Mikaela Eckerbom; [2012]
    Keywords : Keywords:! Marketing promotion tools; Product sample promotions; Swedish beauty industry; Value creation; Targeted product samples;

    Abstract : The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a strategic marketing tool creating long-term brand value. READ MORE

  6. 10. Measuring Digital Signage ROI : A combination of Digital Signage and Mobile Advertising as a method for measuring Digtal Signage ROI

    University essay from Handelshögskolan vid Umeå universitet

    Author : Fredrik Helander; [2010]
    Keywords : Outdoor advertising; Digital signage; Mobile marketing; Mobile advertising; SMS-advertising; Advertising effectiveness; Return on investment; Interactive marketing; Interactive advertising.;

    Abstract : Marketing has changed a lot the past decade. New modern marketing channels have been developed and marketing have become more effective. This has affected the expectations advertisers have on advertising channels. One thing advertisers increasingly expect is to be able to efficiently measure the result of advertising, the ROI. READ MORE