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Showing result 1 - 5 of 12 essays matching the above criteria.

  1. 1. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Scheider; Brittany Purkis; [2016]
    Keywords : Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

    Abstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE

  3. 2. Attitude towards mobile advertising and purchase intention of Swedish customers : A quantitative study on the impact of message content and flow experience

    University essay from Umeå universitet/Företagsekonomi

    Author : Madawa Abeywickrama; Jana Vasickova; [2014]
    Keywords : ;

    Abstract : Due to the rapid technological development in information technologies, and mobile phone industry the usage of smart phone became a new trend consequently leading to more than one billion Smartphone users in the world. One of the most significant characteristic of those users is their growing need to be always connected to the Internet. READ MORE

  4. 3. Mobile Payments : Comparison of Mobile Wallet Concepts

    University essay from KTH/Kommunikationssystem, CoS

    Author : Srikant Narayan; [2013]
    Keywords : ;

    Abstract : Mobile payments are an emerging trend and an alternative to traditional payment methods. Mobile payments involve the usage of the mobile phone to handle credit transfers during purchase of goods and peer to peer money transfers referred to as mobile wallet service, instead of depending on bank cards and cash. READ MORE

  5. 4. To enhance service performance by using Feedback and Compalint Management operation by involving customers :  A case study of container terminal and its customers

    University essay from Avdelningen för företagsekonomi

    Author : Waseem Uddin Choudhry; [2012]
    Keywords : ;

    Abstract : Purpose The analytical purpose of this thesis is to link theory on how customerinvolvement should strengthen customer relationships, with empirical data on howtheir involvement looks like. The empirical purpose is to explore the importance ofcustomer feedback and complaint management in overall customer involvementprocess. READ MORE

  6. 5. Loyalty Enhancing Communication for Telecom Customer Relationships : A Qualitative Study of Telecom Customers

    University essay from Avdelningen för företagsekonomi

    Author : Salman Ahmad Awan; Muzafar Said; [2011]
    Keywords : Marketing; Management; Customer Relationship; Telecom;

    Abstract : The telecommunication business has been transformed in Sweden through the past few years. Previously telecom industry was under monopoly which has now been converted into more competitive market in which more competitors have entered and offering various alternatives of different kinds of services. READ MORE