Essays about: "Markus Strömberg"

Found 3 essays containing the words Markus Strömberg.

1. 1. Towards Universal Brand Personality Dimensions : A descriptive study of the validity of a proposed universal brand personality scale in a Swedish context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Yanghan Qian; Markus Fridstrom; Andreas Strömberg; [2020]
   Keywords : Brand personality; brand personality dimensions; cross-cultural validation; confirmatory factor analysis;

   Abstract : Background: Brand personality is based on the notion that brands possess personalities similar to that of human personalities. It is a common measure for describing consumers’ brand perceptions, and brands with loyal customers often have distinctive personalities. READ MORE

3. 2. Investigating Validation of a Simulation Model for Development and Certification of Future Fighter Aircraft Fuel Systems

   University essay from Linköpings universitet/Reglerteknik

   Author : Markus Vilhelmsson; Isac Strömberg; [2016]
   Keywords : MBSE; Simulation; Uncertainty Quantification; Aircraft; Fuel System; Certification;

   Abstract : In this thesis a method for verification, validation and uncertainty quantification (VV&UQ) has been tested and evaluated on a fuel transfer application in the fuel rig currently used at Saab. A simplified model has been developed for the limited part of the fuel system in the rig that is affected in the transfer, and VV&UQ has been performed on this model. READ MORE

4. 3. Interface Design In an Automobile Glass Cockpit Environment

   University essay from Institutionen för ekonomisk och industriell utveckling

   Author : Michael Spendel; Markus Strömberg; [2007]
   Keywords : Interface Design; Simulator-Based Design; Glass Cockpit; Automobile; Human-Machine Interaction;

   Abstract : Today’s automobile cockpit is filled with different buttons and screen-based displays giving input and relaying information in a complex human-machine system. Following in the footsteps of the early 1970s flight industry, this thesis work focused on creating a complete glass cockpit concept in the automobile. READ MORE