Essays about: "Means-End Chain"

Showing result 16 - 18 of 18 essays containing the words Means-End Chain.

  1. 16. The change in buying behavior after becoming a mother : In the aspect of ecological food

    University essay from IHH, Företagsekonomi

    Author : Danny Andersson; Miran Futic; Fredrik Magnusson; [2010]
    Keywords : Ecological food; buying behavior; consumer decision-making; Ekologisk mat; köpbeteende; konsumentens beslutsprocess;

    Abstract : Background for study:The ecological trend has grown in the latest years, and earlier studies has shown that women are most likely to buy ecological food. However, becoming a mother comes with new expenses connected with the baby. READ MORE

  3. 17. Push-pull’s factors influencing exchange student’s destination choice for study abroad : A case study of the students at JIBS

    University essay from IHH, Företagsekonomi

    Author : Mai-Thuy-Tien Vo; Rafia Muntasira; Ming-ming Jiang; [2009]
    Keywords : push-pull factors; internationalisation; means-end chain; exchange students;

    Abstract : ‘Internationalisation of higher education’ is considered a significant issue in many countries.One effective way to achieve internationalisation is by having an exchange study program. Thisis something which has been promoted by universities all around the globe. READ MORE

  4. 18. Consumers' attitudes towards differently branded and processed pork products : a means-end chain analysis

    University essay from SLU/Dept. of Economics

    Author : Anna Nylund; [2009]
    Keywords : means-end chain; laddering; product differentiating; pork; local; organic; ham; meat;

    Abstract : The aim of this study is to investigate Swedish consumers' attitudes towards differently labelled cut and processed pork (branded, organically/locally produced, private branded and imported). A distinction has been made between fresh cut and processed pork to see if the result divergent. READ MORE